EASE IN ACQUISITION—1
Want to drive customers away from your sugar free beverage? Take a leaf out of Liquid Ice/Amp’s book and package it either in white or bare aluminum. Nothing connotes bland quite the way either of these do, and if it weren’t for the fact that most companies tend to make these look so bad, I think more people would be into low carb/sugar free drinks. Liquid Ice—look to Monster and NOS. Both have low-calorie versions of the classic beverages, but make them look nice. Just don’t do what NOS did and neuter the caffeine out of your sugar free drink.
Opening the can, I am immediately hit with a strong smell of blue raspberry and a sense of nostalgia—Liquid Ice was the first non-major brand energy drink I had, so I kind of have a soft spot for it in that respect. Anyway, sentiments aside, the drink poured out an extremely pleasant, vivid mid-blue color, which got me even more excited for the first sip—which was plenty agreeable. The blue raspberry flavor is just as tart and strong in the sugar free version, and I’d even go so far as to call the end result as a whole more drinkable because of the enhanced smoothness proffered by the removal of the large amount of sugar in the original formula. Given the chance, I wouldn’t mind buying this again at all.
80 mg isn’t a whole lot, but hey—turns out it works just fine. Think the equivalent of the same size of Red Bull in terms of intensity, except perhaps without the sharpened alertness and enhanced concentration delivered by the more popular beverage. Still, if you’re just waking up from a long nap and feeling groggy or just got out of taking two tests and have a headache from not eating for about six hours, this’ll do you just fine.
Two and a half hours, no crash.
THE DRINK OVERALL—6.67
Not the best energy drink in the world, but not bad by any stretch of the imagination. If you’re looking to break away from the norm and are careful about calories, this is the way I’d recommend going.
KEYWORDS: Liquid Ice Sugar Free energy drink review, zero carbs, zero sugar, zero calories, diet, bland can