CAFFEINE
CONTENT
200
mg
EASE
IN ACQUISITION—1
This
is absolutely one of my more random acquisitions—an unexpected find at a gas
stop/restaurant smack-dab in the middle of rural Idaho. I don’t think things get any more
scattered than that. Strikes me as
one of those drinks that may one day flood Big Lots, if you catch my meaning.
APPEARANCE/PRESENTATION—6
The
concept behind this patriotic energy drink is just fine—but the overall
execution is generally lackluster.
On top of the cheap appearance afforded the can by generic template and
graphics that look like they were pulled right out Microsoft Word’s clip art
collection, the whole thing looks like it’s been sitting out in the sun for at
least a month—all bleached and faded, much like the recently reviewed
Bang—Champagne Cola. I’d take this
one back to the drawing board—sharpen up the design, embolden the colors, make
everything look less low-end. If
the company could do that, they might very have an aesthetic winner on their
hands.
TASTE—3
Speaking
of going back to the drawing board—this flavor profile really needs some
serious work. It’s one thing that
it’s not at all agreeable, but the real nail in the coffin is the fact that I
cannot for the life of me tell what it’s supposed to be. It’s sweet and heavy (a characteristic
absent from the sugar free version but present here courtesy of the HFCS), but
that’s about as descriptive as I can be—I don’t even have the luxury of calling
it anything so vague as “fruity” or “berry-like.” The whole thing is such a chaotic mess that it’s next to
impossible to enjoy—you spend all your time puzzling it out, half out of
sincere interest, half to place a finger on why you find it so disagreeable.
KICK
(INTENSITY)—8
This
kicks much like the sugar free version—starts off awesome (9/10), then settles
quickly on the high end of average—except with this version, you feel slightly
more jittery…or at least I did.
Strange how things affect me like that.
KICK
(DURATION)—8
Good
for about three and a half hours, sans crash if you use it pre-workout (not
something I recommend—you’ll burn off all the sugar, but it still feels so
heavy in your stomach), and with plenty of crash if you don’t.
THE
DRINK OVERALL—6.33
Frankly,
the VFW Foundation (beneficiaries of a portion of the proceeds of this drink)
deserves a better drink than this.
Consumers deserve a better drink than this. As indicated in my review of the sugar-free version, I wholly
support the cause behind the drink—but the drink’s a total dud.
Now…I
wouldn’t dream of discouraging you from buying this drink as I have done
without wholeheartedly encouraging consumers to get involved in the VFW
Foundation’s cause. In their own
words:
“Through a variety of
programs and services, VFW Foundation
fills in governmental assistance gaps for troops abroad, military families back in the U.S. and
America’s often-forgotten veterans.
These programs support all branches of the military, are provided at no cost to the recipients and
require no Veterans of Foreign Wars affiliation.”
The
VFW Foundation supports programs that:
“Reward
America’s military heroes and their families by sponsoring admission to popular
entertainment events and attractions.
“Provide
prepaid phone time and sponsored “Free Call Days” allowing deployed troops and
hospitalized veterans to connect with loved ones.
“Support
troops and their families in need of financial assistance for housing, medical
or basic assistance needs with a one-time grant.
“Sponsor
‘welcome home’ and ‘send off’ events to boost the morale of returning or
deployed military units.
“Offer
military veterans, regardless of when or where they served, with VFW counsel
and assistance to successfully navigate VA entitlement and disability claims.”
In
my mind, these are all very worthy causes, and wholly deserving of public
support. Great news is you aren’t
required to drink Independence Energy to do it—to support the VFW Foundation
without buying the pint of (heavily) sweetened bile, please follow the link
below:
WEBSITE:
independencedrinks.com
KEYWORDS:
Independence Energy drink review
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